Sunday, March 13, 2005
i hate guerilla advertising
last night, at 12:30 am, some dude was peppering our street with ads for a new apartment complex. i was awoken by the sounds of a wooden stake being driven into our front lawn with four signs pointing the way to the new development. i was about to raise hell, but then thought what's the point. it wasn't his fault. there is a bigger, much nastier problem at foot. everywhere i look there is more and more guerilla advertising. on taxi wheels, coffee sleeves, pizza boxes, etc. it is one thing for ads to appear in traditional media. i know enough to realize the reason i can watch tv for free or pay a quarter to read the la times is because companies are subsidizing my costs with their advertising. in such circumstances, advertising comes as part of the deal. guerilla advertising blows that structure up. when i buy a ticket to a movie, or a cup of coffee, the price of the product does not decrease because ads are snuck in to them. i have been targeting one perpetrator of guerilla advertising for some time: john scott (see link above). he places "who is john scott" stickers all over the los angeles metro and i am sick of it. in the coming weeks i will try to get the mta to do something about it. any progress will be posted.
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